Granted the fast-changing vagaries of CPG customer preferences, you need to make sure your sales reps understand the balance between sales and finance priorities in...read more
Are you Ready for 2024? And What Does That Mean for CPG?
In the world of consumer packaged goods, it’s easy to immediately imagine a scenario where your suppliers run out of essential materials and your retailers...read more
Building an Effective Sales Compensation Program in CPG
Imagine for a moment all the different roles the members of your sales team undertake. We guess you already have a sales compensation plan for...read more
Essential Soft Skills for Sales Leadership Today
When recruiting or promoting internally, the necessary soft skills for sales leadership in the CPG industry are more difficult to find and measure than hard...read more
Know Your Ideal Customer Profile and Keep It Current!
Consumer packaged goods move fast, and customer buying behavior changes. To keep up, you must assume that knowing your ideal customer profile (ICP) entails more...read more
The Future of CPG Sales Training
So – you’ve made your marketing plan for 2023. But did you notice that your CPG sales training now addresses a varied group of baby...read more
5 Strategies to Close the Year Strong
As the end of the year approaches, it’s tempting to take the opportunity to slow down and look forward to whatever festivities you celebrate. However,...read more