The months are rushing by. Meanwhile, you’re wondering about your quarterly business review. Not only do you have to gather up your team at a...
read moreFour Steps to Position Your Brand for Growth
February 11, 2024
On the sports pitch, you position yourself before making the crucial move that brings success. It’s no different in business. The CPG market is cutthroat...
read moreHow to Balance Sales and Finance in CPG
January 11, 2024
Granted the fast-changing vagaries of CPG customer preferences, you need to make sure your sales reps understand the balance between sales and finance priorities in...
read moreAre you Ready for 2024? And What Does That Mean for CPG?
December 12, 2023
In the world of consumer packaged goods, it’s easy to immediately imagine a scenario where your suppliers run out of essential materials and your retailers...
read moreThe Importance of Effective Sales Meetings
November 11, 2023
Imagine a business where it’s optional to turn up for sales meetings, where meetings are boring with no agenda, and where they start late and...
read moreBuilding an Effective Sales Compensation Program in CPG
October 12, 2023
Imagine for a moment all the different roles the members of your sales team undertake. We guess you already have a sales compensation plan for...
read moreEssential Soft Skills for Sales Leadership Today
September 12, 2023
When recruiting or promoting internally, the necessary soft skills for sales leadership in the CPG industry are more difficult to find and measure than hard...
read moreCPG Distributor Relationship Management: Best Practice
August 15, 2023
If you’ve ever sighed about how your distributor relationship management is going, and how it could be improved, keep reading! Organizational structures, as they evolve,...
read moreSales and Marketing Alignment: Challenges and Solutions
July 13, 2023
As a leader, you’ll be familiar with the nagging itch that tells you something’s not quite right. But if the itch is about sales and...
read moreKey Components of Customer Planning in CPG
June 12, 2023
Customer planning sounds as easy as deciding who will stock your household cleaner and then providing it! Unfortunately, it’s more complex than that, so we’ll...
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