So – you’ve made your marketing plan for 2023. But did you notice that your CPG sales training now addresses a varied group of baby...read more
CPG Marketing: Plan for a Successful 2023
You’ve probably noticed how CPG marketing strategies are having to adjust to suit new economic facts. The shifting marketplace is putting an end to any...read more
Top Trends Reshaping the CPG Industry Now
Trends are one of the biggest drivers of change and innovation in the CPG industry. To market effectively, you need to constantly monitor leading indicators...read more
5 Strategies to Close the Year Strong
As the end of the year approaches, it’s tempting to take the opportunity to slow down and look forward to whatever festivities you celebrate. However,...read more
Steps to Get Your Product On The Shelf
At a time when ecommerce is skyrocketing, it’s always important get your product on the shelf of a retail store. It’s one way to expand...read more
How Important is Innovation in CPG?
Your products must appeal to consumer needs and trends that are always changing. In order to stay ahead, you have to offer the right product...read more
What is Revenue Growth Management?
In the CPG industry, brands have to find ways of being innovative, adaptable, trend-aware, and sustainable without compromising revenue growth. That’s a tall order! If...read more