At a time when ecommerce is skyrocketing, it’s always important get your product on the shelf of a retail store. It’s one way to expand...
read moreHow Important is Innovation in CPG?
Your products must appeal to consumer needs and trends that are always changing. In order to stay ahead, you have to offer the right product...
read moreHow to Build Your Ecommerce Playbook
Ecommerce businesses have recently sprung up like mushrooms! Even the most traditional of businesses has now chosen to sell products and services over the internet....
read moreWhy the CPG Industry Needs a Business Roadmap for Success
You only have to glance at phone company app stores to realize there are hundreds of To-Do and Task Organizer apps to choose from. Why?...
read moreNext Normal: 5 Strategies For CPG Companies to Close the Year Strong
The “next normal” for the CPG industry is becoming clearer after the changes of the last 18 months. This means that, to close the year...
read moreTop 3 Winning Channel Strategies in CPG
In simpler times, channel strategies used to be called go-to-market plans! In the huge, overcrowded, rapidly changing CPG marketplace of today, businesses are wise to...
read moreWhich Business Tools Help Your CPG Enterprise Thrive?
Business tools are essential: You probably use at least CRM, accounting, team-sharing, HR, or ERP software already. The three business tools we discuss here can...
read moreThe Right People in the Right Seats: Why it’s Important
“The Right People in the Right Seats” is a popular mantra, but mantras become set in stone, and business is changing. Nothing has changed, of...
read moreTop CPG Trends Post Covid
After more than a year of uncertainty due to the pandemic, one of the positives for the Consumer Packaged Goods (CPG) industry has been increased...
read moreHow to Promote a CPG Product Using Social Media
Traditional in-store launches and promotions are slowly disappearing due to the vast growth of social media marketing. Now, more than ever, people are digitally connected....
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