At a time when ecommerce is skyrocketing, it’s always important get your product on the shelf of a retail store. It’s one way to expand...read more
How Important is Innovation in CPG?
Your products must appeal to consumer needs and trends that are always changing. In order to stay ahead, you have to offer the right product...read more
What is Revenue Growth Management?
In the CPG industry, brands have to find ways of being innovative, adaptable, trend-aware, and sustainable without compromising revenue growth. That’s a tall order! If...read more
How to Build Your Ecommerce Playbook
Ecommerce businesses have recently sprung up like mushrooms! Even the most traditional of businesses has now chosen to sell products and services over the internet....read more
What is Your Plan to Hit Your 2022 CPG Business Goals?
Have you made a plan to hit your goals by year end? Every new year offers a great opportunity to decide on some specific CPG...read more
5 Ways to Ensure an Accurate Sales Forecast
Sales forecasting is the prediction of future sales using existing sales data. But how can an accurate sales forecast affect your CPG business? Put simply,...read more
Next Normal: 5 Strategies For CPG Companies to Close the Year Strong
The “next normal” for the CPG industry is becoming clearer after the changes of the last 18 months. This means that, to close the year...read more
Top 3 Winning Channel Strategies in CPG
In simpler times, channel strategies used to be called go-to-market plans! In the huge, overcrowded, rapidly changing CPG marketplace of today, businesses are wise to...read more
Which Business Tools Help Your CPG Enterprise Thrive?
Business tools are essential: You probably use at least CRM, accounting, team-sharing, HR, or ERP software already. The three business tools we discuss here can...read more
The Right People in the Right Seats: Why it’s Important
“The Right People in the Right Seats” is a popular mantra, but mantras become set in stone, and business is changing. Nothing has changed, of...read more