When recruiting or promoting internally, the necessary soft skills for sales leadership in the CPG industry are more difficult to find and measure than hard...
read moreCPG Distributor Relationship Management: Best Practice
August 15, 2023 0 Comments
If you’ve ever sighed about how your distributor relationship management is going, and how it could be improved, keep reading! Organizational structures, as they evolve,...
read moreSales and Marketing Alignment: Challenges and Solutions
July 13, 2023 0 Comments
As a leader, you’ll be familiar with the nagging itch that tells you something’s not quite right. But if the itch is about sales and...
read moreKey Components of Customer Planning in CPG
June 12, 2023 0 Comments
Customer planning sounds as easy as deciding who will stock your household cleaner and then providing it! Unfortunately, it’s more complex than that, so we’ll...
read moreHow to Find and Retain Your Best Talent
March 13, 2023 0 Comments
Finding and retaining talent is one of the most important focus areas for any brand. To find and retain your best talent in 2023, you’ll need...
read moreThe Future of CPG Sales Training
January 14, 2023 0 Comments
So – you’ve made your marketing plan for 2023. But did you notice that your CPG sales training now addresses a varied group of baby...
read moreCPG Marketing: Plan for a Successful 2023
December 13, 2022 0 Comments
You’ve probably noticed how CPG marketing strategies are having to adjust to suit new economic facts. The shifting marketplace is putting an end to any...
read moreTop Trends Reshaping the CPG Industry Now
November 16, 2022 0 Comments
Trends are one of the biggest drivers of change and innovation in the CPG industry. To market effectively, you need to constantly monitor leading indicators...
read more5 Strategies to Close the Year Strong
September 19, 2022 0 Comments
As the end of the year approaches, it’s tempting to take the opportunity to slow down and look forward to whatever festivities you celebrate. However,...
read moreWinning at Store Level: 3-Point Plan
August 17, 2022 0 Comments
Winning at store level is not like entering the local derby and crossing your fingers! If you want your product to “win”, you need a...
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