On the sports pitch, you position yourself before making the crucial move that brings success. It’s no different in business. The CPG market is cutthroat...
read moreSales and Marketing Alignment: Challenges and Solutions
July 13, 2023 0 Comments
As a leader, you’ll be familiar with the nagging itch that tells you something’s not quite right. But if the itch is about sales and...
read moreKey Components of Customer Planning in CPG
June 12, 2023 0 Comments
Customer planning sounds as easy as deciding who will stock your household cleaner and then providing it! Unfortunately, it’s more complex than that, so we’ll...
read moreKnow Your Ideal Customer Profile and Keep It Current!
May 11, 2023 0 Comments
Consumer packaged goods move fast, and customer buying behavior changes. To keep up, you must assume that knowing your ideal customer profile (ICP) entails more...
read moreBuilding an Effective Merchandising Strategy: 3 Keys
April 13, 2023 0 Comments
Although direct-to-consumer methods help you cover all possible channels, in this article we’ll talk about an effective merchandising strategy in-store. Why is this still important?...
read more3 Keys to Effective Trade Promotion Planning
February 15, 2023 0 Comments
Brands can weather the storm during challenging economic times, so you’ve probably done some trade promotion planning to reach new consumers, build awareness, and drive...
read moreCPG Marketing: Plan for a Successful 2023
December 13, 2022 0 Comments
You’ve probably noticed how CPG marketing strategies are having to adjust to suit new economic facts. The shifting marketplace is putting an end to any...
read more5 Strategies to Close the Year Strong
September 19, 2022 0 Comments
As the end of the year approaches, it’s tempting to take the opportunity to slow down and look forward to whatever festivities you celebrate. However,...
read moreKey Components of Key Account Management
July 17, 2022 0 Comments
If you want to build, sustain, and even expand relationships with your most valuable retailers, having a strong key account management (KAM) team is the...
read moreHow to Build Your Ecommerce Playbook
February 14, 2022 0 Comments
Ecommerce businesses have recently sprung up like mushrooms! Even the most traditional of businesses has now chosen to sell products and services over the internet....
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