If you want to build, sustain, and even expand relationships with your most valuable retailers, having a strong key account management (KAM) team is the...
read moreSteps to Get Your Product On The Shelf
At a time when ecommerce is skyrocketing, it’s always important get your product on the shelf of a retail store. It’s one way to expand...
read moreWhat is Revenue Growth Management?
In the CPG industry, brands have to find ways of being innovative, adaptable, trend-aware, and sustainable without compromising revenue growth. That’s a tall order! If...
read moreSales Education: Its Importance in CPG
Sales reps and managers are liaisons between your brand, your CPG products, and the retail places that sell them. We can’t therefore overstate the importance...
read moreHow to Build Your Ecommerce Playbook
Ecommerce businesses have recently sprung up like mushrooms! Even the most traditional of businesses has now chosen to sell products and services over the internet....
read moreWhy the CPG Industry Needs a Business Roadmap for Success
You only have to glance at phone company app stores to realize there are hundreds of To-Do and Task Organizer apps to choose from. Why?...
read more5 Ways to Ensure an Accurate Sales Forecast
Sales forecasting is the prediction of future sales using existing sales data. But how can an accurate sales forecast affect your CPG business? Put simply,...
read more