Granted the fast-changing vagaries of CPG customer preferences, you need to make sure your sales reps understand the balance between sales and finance priorities in...
read moreAre you Ready for 2024? And What Does That Mean for CPG?
December 12, 2023 0 Comments
In the world of consumer packaged goods, it’s easy to immediately imagine a scenario where your suppliers run out of essential materials and your retailers...
read moreCPG Distributor Relationship Management: Best Practice
August 15, 2023 0 Comments
If you’ve ever sighed about how your distributor relationship management is going, and how it could be improved, keep reading! Organizational structures, as they evolve,...
read moreKey Components of Customer Planning in CPG
June 12, 2023 0 Comments
Customer planning sounds as easy as deciding who will stock your household cleaner and then providing it! Unfortunately, it’s more complex than that, so we’ll...
read moreKnow Your Ideal Customer Profile and Keep It Current!
May 11, 2023 0 Comments
Consumer packaged goods move fast, and customer buying behavior changes. To keep up, you must assume that knowing your ideal customer profile (ICP) entails more...
read moreBuilding an Effective Merchandising Strategy: 3 Keys
April 13, 2023 0 Comments
Although direct-to-consumer methods help you cover all possible channels, in this article we’ll talk about an effective merchandising strategy in-store. Why is this still important?...
read moreTop Trends Reshaping the CPG Industry Now
November 16, 2022 0 Comments
Trends are one of the biggest drivers of change and innovation in the CPG industry. To market effectively, you need to constantly monitor leading indicators...
read moreSteps to Get Your Product On The Shelf
June 17, 2022 0 Comments
At a time when ecommerce is skyrocketing, it’s always important get your product on the shelf of a retail store. It’s one way to expand...
read moreHow Important is Innovation in CPG?
May 17, 2022 0 Comments
Your products must appeal to consumer needs and trends that are always changing. In order to stay ahead, you have to offer the right product...
read moreHow to Build Your Ecommerce Playbook
February 14, 2022 0 Comments
Ecommerce businesses have recently sprung up like mushrooms! Even the most traditional of businesses has now chosen to sell products and services over the internet....
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