When recruiting or promoting internally, the necessary soft skills for sales leadership in the CPG industry are more difficult to find and measure than hard...
read moreCPG Distributor Relationship Management: Best Practice
August 15, 2023
If you’ve ever sighed about how your distributor relationship management is going, and how it could be improved, keep reading! Organizational structures, as they evolve,...
read moreSales and Marketing Alignment: Challenges and Solutions
July 13, 2023
As a leader, you’ll be familiar with the nagging itch that tells you something’s not quite right. But if the itch is about sales and...
read moreKey Components of Customer Planning in CPG
June 12, 2023
Customer planning sounds as easy as deciding who will stock your household cleaner and then providing it! Unfortunately, it’s more complex than that, so we’ll...
read moreKnow Your Ideal Customer Profile and Keep It Current!
May 11, 2023
Consumer packaged goods move fast, and customer buying behavior changes. To keep up, you must assume that knowing your ideal customer profile (ICP) entails more...
read moreBuilding an Effective Merchandising Strategy: 3 Keys
April 13, 2023
Although direct-to-consumer methods help you cover all possible channels, in this article we’ll talk about an effective merchandising strategy in-store. Why is this still important?...
read moreHow to Find and Retain Your Best Talent
March 13, 2023
Finding and retaining talent is one of the most important focus areas for any brand. To find and retain your best talent in 2023, you’ll need...
read more3 Keys to Effective Trade Promotion Planning
February 15, 2023
Brands can weather the storm during challenging economic times, so you’ve probably done some trade promotion planning to reach new consumers, build awareness, and drive...
read moreThe Future of CPG Sales Training
January 14, 2023
So – you’ve made your marketing plan for 2023. But did you notice that your CPG sales training now addresses a varied group of baby...
read moreCPG Marketing: Plan for a Successful 2023
December 13, 2022
You’ve probably noticed how CPG marketing strategies are having to adjust to suit new economic facts. The shifting marketplace is putting an end to any...
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