Consumer packaged goods move fast, and customer buying behavior changes. To keep up, you must assume that knowing your ideal customer profile (ICP) entails more...
read moreBuilding an Effective Merchandising Strategy: 3 Keys
April 13, 2023
Although direct-to-consumer methods help you cover all possible channels, in this article we’ll talk about an effective merchandising strategy in-store. Why is this still important?...
read moreHow to Find and Retain Your Best Talent
March 13, 2023
Finding and retaining talent is one of the most important focus areas for any brand. To find and retain your best talent in 2023, you’ll need...
read more3 Keys to Effective Trade Promotion Planning
February 15, 2023
Brands can weather the storm during challenging economic times, so you’ve probably done some trade promotion planning to reach new consumers, build awareness, and drive...
read moreThe Future of CPG Sales Training
January 14, 2023
So – you’ve made your marketing plan for 2023. But did you notice that your CPG sales training now addresses a varied group of baby...
read moreCPG Marketing: Plan for a Successful 2023
December 13, 2022
You’ve probably noticed how CPG marketing strategies are having to adjust to suit new economic facts. The shifting marketplace is putting an end to any...
read moreTop Trends Reshaping the CPG Industry Now
November 16, 2022
Trends are one of the biggest drivers of change and innovation in the CPG industry. To market effectively, you need to constantly monitor leading indicators...
read moreBuilding a Great Sales Team: What to Consider
October 17, 2022
Your sales team can make or break your CPG business. You’ve revised your next level sales strategy, planned and implemented new sales processes, and now,...
read more5 Strategies to Close the Year Strong
September 19, 2022
As the end of the year approaches, it’s tempting to take the opportunity to slow down and look forward to whatever festivities you celebrate. However,...
read moreWinning at Store Level: 3-Point Plan
August 17, 2022
Winning at store level is not like entering the local derby and crossing your fingers! If you want your product to “win”, you need a...
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