Trends are one of the biggest drivers of change and innovation in the CPG industry. To market effectively, you need to constantly monitor leading indicators...
read moreBuilding a Great Sales Team: What to Consider
October 17, 2022
Your sales team can make or break your CPG business. You’ve revised your next level sales strategy, planned and implemented new sales processes, and now,...
read more5 Strategies to Close the Year Strong
September 19, 2022
As the end of the year approaches, it’s tempting to take the opportunity to slow down and look forward to whatever festivities you celebrate. However,...
read moreWinning at Store Level: 3-Point Plan
August 17, 2022
Winning at store level is not like entering the local derby and crossing your fingers! If you want your product to “win”, you need a...
read moreKey Components of Key Account Management
July 17, 2022
If you want to build, sustain, and even expand relationships with your most valuable retailers, having a strong key account management (KAM) team is the...
read moreSteps to Get Your Product On The Shelf
June 17, 2022
At a time when ecommerce is skyrocketing, it’s always important get your product on the shelf of a retail store. It’s one way to expand...
read moreHow Important is Innovation in CPG?
May 17, 2022
Your products must appeal to consumer needs and trends that are always changing. In order to stay ahead, you have to offer the right product...
read moreWhat is Revenue Growth Management?
April 15, 2022
In the CPG industry, brands have to find ways of being innovative, adaptable, trend-aware, and sustainable without compromising revenue growth. That’s a tall order! If...
read moreSales Education: Its Importance in CPG
March 14, 2022
Sales reps and managers are liaisons between your brand, your CPG products, and the retail places that sell them. We can’t therefore overstate the importance...
read moreHow to Build Your Ecommerce Playbook
February 14, 2022
Ecommerce businesses have recently sprung up like mushrooms! Even the most traditional of businesses has now chosen to sell products and services over the internet....
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