If you want to build, sustain, and even expand relationships with your most valuable retailers, having a strong key account management (KAM) team is the...
read moreSteps to Get Your Product On The Shelf
June 17, 2022
At a time when ecommerce is skyrocketing, it’s always important get your product on the shelf of a retail store. It’s one way to expand...
read moreHow Important is Innovation in CPG?
May 17, 2022
Your products must appeal to consumer needs and trends that are always changing. In order to stay ahead, you have to offer the right product...
read moreWhat is Revenue Growth Management?
April 15, 2022
In the CPG industry, brands have to find ways of being innovative, adaptable, trend-aware, and sustainable without compromising revenue growth. That’s a tall order! If...
read moreSales Education: Its Importance in CPG
March 14, 2022
Sales reps and managers are liaisons between your brand, your CPG products, and the retail places that sell them. We can’t therefore overstate the importance...
read moreHow to Build Your Ecommerce Playbook
February 14, 2022
Ecommerce businesses have recently sprung up like mushrooms! Even the most traditional of businesses has now chosen to sell products and services over the internet....
read moreWhat is Your Plan to Hit Your 2022 CPG Business Goals?
January 17, 2022
Have you made a plan to hit your goals by year end? Every new year offers a great opportunity to decide on some specific CPG...
read moreWhy the CPG Industry Needs a Business Roadmap for Success
December 15, 2021
You only have to glance at phone company app stores to realize there are hundreds of To-Do and Task Organizer apps to choose from. Why?...
read more5 Ways to Ensure an Accurate Sales Forecast
November 8, 2021
Sales forecasting is the prediction of future sales using existing sales data. But how can an accurate sales forecast affect your CPG business? Put simply,...
read moreNext Normal: 5 Strategies For CPG Companies to Close the Year Strong
October 13, 2021
The “next normal” for the CPG industry is becoming clearer after the changes of the last 18 months. This means that, to close the year...
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