Your sales team can make or break your CPG business. You’ve revised your next level sales strategy, planned and implemented new sales processes, and now,...
read more5 Strategies to Close the Year Strong
As the end of the year approaches, it’s tempting to take the opportunity to slow down and look forward to whatever festivities you celebrate. However,...
read moreWinning at Store Level: 3-Point Plan
Winning at store level is not like entering the local derby and crossing your fingers! If you want your product to “win”, you need a...
read moreKey Components of Key Account Management
If you want to build, sustain, and even expand relationships with your most valuable retailers, having a strong key account management (KAM) team is the...
read moreSteps to Get Your Product On The Shelf
At a time when ecommerce is skyrocketing, it’s always important get your product on the shelf of a retail store. It’s one way to expand...
read moreHow Important is Innovation in CPG?
Your products must appeal to consumer needs and trends that are always changing. In order to stay ahead, you have to offer the right product...
read moreWhat is Revenue Growth Management?
In the CPG industry, brands have to find ways of being innovative, adaptable, trend-aware, and sustainable without compromising revenue growth. That’s a tall order! If...
read moreSales Education: Its Importance in CPG
Sales reps and managers are liaisons between your brand, your CPG products, and the retail places that sell them. We can’t therefore overstate the importance...
read moreHow to Build Your Ecommerce Playbook
Ecommerce businesses have recently sprung up like mushrooms! Even the most traditional of businesses has now chosen to sell products and services over the internet....
read moreWhat is Your Plan to Hit Your 2022 CPG Business Goals?
Have you made a plan to hit your goals by year end? Every new year offers a great opportunity to decide on some specific CPG...
read more