So – you’ve made your marketing plan for 2023. But did you notice that your CPG sales training now addresses a varied group of baby...
read moreCPG Marketing: Plan for a Successful 2023
December 13, 2022 0 Comments
You’ve probably noticed how CPG marketing strategies are having to adjust to suit new economic facts. The shifting marketplace is putting an end to any...
read moreTop Trends Reshaping the CPG Industry Now
November 16, 2022 0 Comments
Trends are one of the biggest drivers of change and innovation in the CPG industry. To market effectively, you need to constantly monitor leading indicators...
read more5 Strategies to Close the Year Strong
September 19, 2022 0 Comments
As the end of the year approaches, it’s tempting to take the opportunity to slow down and look forward to whatever festivities you celebrate. However,...
read moreWinning at Store Level: 3-Point Plan
August 17, 2022 0 Comments
Winning at store level is not like entering the local derby and crossing your fingers! If you want your product to “win”, you need a...
read moreKey Components of Key Account Management
July 17, 2022 0 Comments
If you want to build, sustain, and even expand relationships with your most valuable retailers, having a strong key account management (KAM) team is the...
read moreSteps to Get Your Product On The Shelf
June 17, 2022 0 Comments
At a time when ecommerce is skyrocketing, it’s always important get your product on the shelf of a retail store. It’s one way to expand...
read moreHow Important is Innovation in CPG?
May 17, 2022 0 Comments
Your products must appeal to consumer needs and trends that are always changing. In order to stay ahead, you have to offer the right product...
read moreWhat is Revenue Growth Management?
April 15, 2022 0 Comments
In the CPG industry, brands have to find ways of being innovative, adaptable, trend-aware, and sustainable without compromising revenue growth. That’s a tall order! If...
read moreHow to Build Your Ecommerce Playbook
February 14, 2022 0 Comments
Ecommerce businesses have recently sprung up like mushrooms! Even the most traditional of businesses has now chosen to sell products and services over the internet....
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