Have you made a plan to hit your goals by year end? Every new year offers a great opportunity to decide on some specific CPG...
read more5 Ways to Ensure an Accurate Sales Forecast
Sales forecasting is the prediction of future sales using existing sales data. But how can an accurate sales forecast affect your CPG business? Put simply,...
read moreNext Normal: 5 Strategies For CPG Companies to Close the Year Strong
The “next normal” for the CPG industry is becoming clearer after the changes of the last 18 months. This means that, to close the year...
read moreTop 3 Winning Channel Strategies in CPG
In simpler times, channel strategies used to be called go-to-market plans! In the huge, overcrowded, rapidly changing CPG marketplace of today, businesses are wise to...
read moreWhich Business Tools Help Your CPG Enterprise Thrive?
Business tools are essential: You probably use at least CRM, accounting, team-sharing, HR, or ERP software already. The three business tools we discuss here can...
read moreThe Right People in the Right Seats: Why it’s Important
“The Right People in the Right Seats” is a popular mantra, but mantras become set in stone, and business is changing. Nothing has changed, of...
read moreTop CPG Trends Post Covid
After more than a year of uncertainty due to the pandemic, one of the positives for the Consumer Packaged Goods (CPG) industry has been increased...
read moreHow to Promote a CPG Product Using Social Media
Traditional in-store launches and promotions are slowly disappearing due to the vast growth of social media marketing. Now, more than ever, people are digitally connected....
read moreYour Comprehensive Guide to CPG Brokers
It’s time for you to hire a consumer packaged goods (CPG) broker. Or is it? And if it is, how do you find one and...
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