Granted the fast-changing vagaries of CPG customer preferences, you need to make sure your sales reps understand the balance between sales and finance priorities in...
read moreAre you Ready for 2024? And What Does That Mean for CPG?
December 12, 2023 0 Comments
In the world of consumer packaged goods, it’s easy to immediately imagine a scenario where your suppliers run out of essential materials and your retailers...
read moreBuilding an Effective Sales Compensation Program in CPG
October 12, 2023 0 Comments
Imagine for a moment all the different roles the members of your sales team undertake. We guess you already have a sales compensation plan for...
read moreEssential Soft Skills for Sales Leadership Today
September 12, 2023 0 Comments
When recruiting or promoting internally, the necessary soft skills for sales leadership in the CPG industry are more difficult to find and measure than hard...
read moreSales and Marketing Alignment: Challenges and Solutions
July 13, 2023 0 Comments
As a leader, you’ll be familiar with the nagging itch that tells you something’s not quite right. But if the itch is about sales and...
read moreKnow Your Ideal Customer Profile and Keep It Current!
May 11, 2023 0 Comments
Consumer packaged goods move fast, and customer buying behavior changes. To keep up, you must assume that knowing your ideal customer profile (ICP) entails more...
read moreThe Future of CPG Sales Training
January 14, 2023 0 Comments
So – you’ve made your marketing plan for 2023. But did you notice that your CPG sales training now addresses a varied group of baby...
read moreBuilding a Great Sales Team: What to Consider
October 17, 2022 0 Comments
Your sales team can make or break your CPG business. You’ve revised your next level sales strategy, planned and implemented new sales processes, and now,...
read more5 Strategies to Close the Year Strong
September 19, 2022 0 Comments
As the end of the year approaches, it’s tempting to take the opportunity to slow down and look forward to whatever festivities you celebrate. However,...
read moreWinning at Store Level: 3-Point Plan
August 17, 2022 0 Comments
Winning at store level is not like entering the local derby and crossing your fingers! If you want your product to “win”, you need a...
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